Buy beer, get free music! This summer Heineken
USA and RealNetworks will give away millions of
free digital music songs in America. Every specially marked 12-pack of
Heineken will include a unique code which can be used to download two
free songs from RealNetworks. This partnership between Heineken USA and
RealNetworks is the first major sponsorship of a digital music
service.
Music Store, which is integrated into RealPlayer 10, the new media player from RealNetworks that makes it easy for digital music fans to find, play and manage all the digital media on the Web -- including the ability for them to play content in every major format. "2004 will be the year digital music takes off and Heineken is proud to work with a pioneer like RealNetworks to deliver the best digital music experience to consumers," said Steve Davis, Senior Vice President of Marketing for Heineken USA. "The combination of great beer and great music can't be beat, especially when the songs are free." "Heineken's tremendous marketing savvy and deep commitment to the music industry makes them the ideal partner to promote RealNetworks," said Dan Sheeran, Senior Vice President of Marketing, RealNetworks. "Heineken's ability to reach millions of consumers and deliver free music to their lives is a great way to help celebrate the ten-year anniversary of RealNetworks." The RealPlayer Music Store is expected to include 400,000 songs by the end of January 2004 in the highest quality of any download store: 192 Kpbs RealAudio with AAC. |
In my opinion this is a very smart move by
RealNetworks. Heineken is very well known throughout the country and with this
partnership RealNetworks will reach a lot of people.
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Source: Mi2N
