Digital marketing has become essential for most businesses nowadays. One effective method for marketing online is through Google advertising.
This is a great way to gain more visitors to your website by utilizing Google’s online advertisement service. Read on to know more about the cost of advertising on Google Search.
What Is Advertising on Google Search?
Advertising on Google search is pretty simple. When you pay for Google Ads, your advertisements will show up right at the top of the search results. This makes it easier for potential clients to see what you have to offer. Google search ads utilize keywords to match queries with your ad.
Average Costs of Advertising on Google Search Worldwide
On average, the cost of this service per click is between $1-$2 in the United States. The costs are lower outside the U.S., however.
In Australia, the CPC is around 5% less, followed by the United Kingdom at 13% less, New Zealand at 14% less, Ireland at 40% less, Canada at 29% less, and India at 77% less.
As you can see from these numbers, even if you have a relatively low budget for advertising, you can get away with a decent amount of marketing, with some CPC's being just a few dozen cents.
Advertising on Google Search Cost Breakdown
When you advertise with Google, you will not pay for advertising on the platform. Instead, Google search advertising uses the cost per click method (CPC) to compute how much you will need to pay. This means that you will only pay for your advertisement on the platform when users click on it to visit your website or to contact your business.
Factors Affecting Cost of Advertising on Google Search
With the flexible pricing Google Ads offer, you can save money depending on your advertisement’s performance. However, keep in mind that prices don't only vary depending on how many clicks your ad gets.
Prices can also vary due to factors like keyword competitiveness, industry, and geographic location. These fluctuations especially vary depending on the country and the overall quality of the advertisement.
Additional Costs Associated with Advertising on Google Search
As the price is computed per click, you can expect to pay more when your advertisement receives more clicks, which can be a beneficial situation if the publicity earns you more business. However, if you have limited access to funds, and think you can't afford the amount it will cost to get this kind of business, then you can also set a limit on the amount you can pay per day.
The best thing about Google Adwords is that you will be able to set a daily budget for your ad. This means that you can choose to spend more per day, allowing more users to see and click on your ad. In fact, on busy days, Google allows you to double your budget to maximize the potential of your ad. This gives you better control over your expenditure while reaping the rewards of this service.
Conclusion
If you want to promote your business or website, advertising on Google search is a great way to do so. For as low as a few cents to $2 per click, you can take advantage of Google's advertisement services. Once you avail this, you can keep track of your ad’s performance using campaign analytics and reports.
