Anyone who watches DVDs and Blu-rays is well familiar with that FBI warning that cannot be skipped. If this was not annoying enough, the six major movie studios will be placing two unskippable ten second copyright warnings on all their new DVD and Blu-ray releases starting this week. For many YouTube fans, 5 seconds of unskippable ads at the start of some videos already seems like a long wait.
The first warning will show the logos for the FBI as well as ICE's Homeland Security Investigations unit with a warning message similar to existing discs. After 10 seconds, a new notice will be displayed containing the logo for the National Intellectual Property Rights Coordination Center, featuring a rather angry looking eagle ready to claw someone and a notice saying "Piracy is not a victimless crime - For more information on how digital theft harms the economy, please visit www.iprcenter.gov".
According to ICE, when the user presses play at the main movie menu, the movie rating will first be displayed, followed by these two 10-second warnings in succession. These warnings cannot be skipped and ICE claims these are intended to educate customers, but obviously those already pirating the films will probably never see these notices.
Screenshots of the new warnings can be seen in this Ars Technica article.