The Motion Picture Association of America (MPAA) will continue its anti-piracy campaign by teaming up with the PVR Cinemas and Adlabs to combat a growing camcord piracy problem.
Part of the new training will focus on teaching employees how to detect when camcording is taking place inside the theater. Collected statistics indicate upwards of 90% of all new releases that are pirated and shared tend to originate from camcording.
"As we continue to release more Hollywood titles in India, the number of camcords coming out of the country is likely to rise," PVR CEO Dan Glickman said in a statement. "However, we are sure that the 'Make a Difference' training package for cinema staff will go a long way in helping them prevent camcording, identify camcorders as well as assist enforcement authorities when they are caught making these recordings."
Camcord piracy is a major problem in India, China, and Eastern Europe -- the MPAA understands combating piracy in China is too much of an uphill battle, and will instead focus on India. It hopes to re-educate theater managers about the harmful impact from piracy, which will help lead to an industry-wide revolution to crack down on camcording.
"With the advancement of technology, piracy is getting a boost but the same technology can also be used to curb the spread," Adlabs COO Tushar Dhingra said in a statement to the press.
It's interesting that the MPAA has decided to target India as opposed to other nations in which camcording is a problem. Even though it occasionally happens in the United States, it is a punishable offense that lands people in jail -- in many other nations, it's just accepted behavior.
