Apple, Pepsi to give away 100 million free songs with iTunes

Pepsi and Sierra Mist, and the winning codes will be redeemable for a free song from the iTunes Music Store. Winners will simply go to Apple's iTunes Music Store (www.iTunes.com), enter the code found under the bottle cap and choose any 99 cent song from the online store's vast catalog of over 400,000 songs. The Pepsi iTunes promotion will kick-off with a Super Bowl ad on February 1, 2004, and will run until March 31, 2004.

'iTunes has revolutionized the way we buy music," said Dawn Hudson, president of Pepsi-Cola North America. 'iTunes provides music fans with a fast, reliable and easy way to get the music they want, when they want it. During the Pepsi iTunes promotion, they will be able to get more of their favorite music for free."

'This historic promotion to legally give away 100 million free songs will go down in history as igniting the legal download market," said Steve Jobs, Apple's CEO. 'Pepsi has marketed their products through music for generations, and this is going to be another one that is remembered for decades."