In an interview with Home Media Magazine Pioneer's SVP Andy Parsons reminded Blu-ray haters that winning the format war wasn't meaningless. Parsons, who is also chairman of the Blu-ray Disc Association promotion committee, compared Blu-ray with the paperless office.
"I'm fond of recalling the old visions of the past that the paperless office would completely obliterate the need for paper," he explains. Now many still seem to use the good old pen and paper and Parsons seems to be sure that his physical high-def product won't be killed.
Many expect Video on Demand and online downloads to take over especially after last August's Blu-ray sales drop, main reason behind this drop is a lack of good movie releases since all are old like Batman Begins. Although movie sales dropped in August, Adams Media Research shows that 60% of all BD software sales occured in the fourth quarter of 2007, meaning that many studio executives are feeling lucky for this year's fourth quarter. But, what do you think, is Blu-ray this decade's pen and paper and will it coexist next to downloads or die just like its physical brother HD DVD did earlier this year?
