A recently released report indicates the Blu-ray Disc Association is now looking to integrate 3D viewing technology into the official Blu-ray standard to help generate new consumer interest.
"Blu-ray Disc is the ideal platform for bringing 3D technology to mainstream home entertainment,” according to a statement issued from the BDA. “The format has been widely embraced by consumers, and the 1080p picture quality and overall experience have become the standards against which all other high-definition delivery platforms are measured."
Even though Blu-ray is the lone high-definition format expected to replace DVDs, consumers have been hesitant to upgrade to the more expensive viewing technology. The BDA hopes 3D Blu-ray will help convince even more viewers to leave behind DVD.
"Blu-ray Disc’s capacity, flexibility and incomparable picture quality coupled with the activities of the BDA’s 3D task force sets the stage for a 3D home entertainment specification that establishes another industry standard and enables an in-home 3D consumer experience unmatched by any other delivery mechanism."
The task force will be responsible to evaluate new 3D technologies and how they could be ported over to Blu-ray.
Although there has been a stronger push for 3D HDTVs and even more 3D movies being released in theaters, analysts are still unsure how high consumer demand is for the technology. I honestly don't want to watch a movie at home where I have to wear custom 3D glasses -- something I will deal with in a movie theater -- but the technology is progressing fast enough where there are 3DTVs in development that don't require glasses.
I'd like to see movies such as Bolt 3D, Monsters vs. Aliens 3D in a universal 3D HD format that I can watch at home without needing special gear on my head.
