EMI Music Canada will be using Musicrypt's security technology to prevent music from being leaked onto the Internet prior to its intended release. EMI and other labels that use Musicrypt's security will have their content protected from the initial stage - the recording studio. Each destination will be protected with a unique password and watermark
and radio stations can access the full broadcast quality music via a Web interface by either streaming it or downloading it. Before any music is transferred, each track is watermarked with the downloader's ID.
Currently, Musicrypt are only working with labels to reduce the chance of having unreleased music leaked onto the Internet. They expect to reach the consumer end of piracy prevention at a later stage such as on legal download services. GristyMcFisty submitted the following news via our news submit:
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Toronto-based Musicrypt's Digital Media Distribution System (DMDS) currently allows partnered labels such as EMI to strictly mediate the process through which music recordings are disseminated '” starting at the source, the studio level. Through DMDS, a digital music file can be transmitted securely from the final mixing process at the studio straight through to the label and on down the chain '” to radio stations, media, and so on '” without a physical copy ever changing hands. "The primary goal is it's an antipiracy move," said Rob Brooks, vice-president of marketing for EMI Music Canada. Though music leaks are a concern across the recording industry, EMI became one of the most notoriously affected labels after Radiohead's "Hail to the Thief" was leaked more than three months in advance of its release earlier this year. "I'm not pointing any fingers at anyone, but if you look at all the whole process from the band themselves to their friends, the studio, radio, press, it's leaked out of there at some point and we're trying to stop it at any source," Brooks said. "Leaks have been found at virtually every one of those points somewhere." Now, each of the points EMI distributes to will have to enter individually tailored passwords into Musicrypt's biometrically enhanced software before they get access to a new release. "We lock in an individual to their own password with biometric protection, much the same way as a retina scanner or a fingerprint or thumbprint reader would lock it to an individual," said Peter Diemer, vice-president sales and marketing for Musicrypt. "We actually lock it to an individual with keystroke dynamic protection." Musicrypt's software allows radio stations to download full broadcast-quality audio from a Web interface. Playlists can also be generated for songs remaining on the Musicrypt server for auditioning purposes until a song is actually added to a station's rotation. Of course, once a song is downloaded, it's still possible for a leak to occur. Musicrypt's software watermarks each downloaded track, however, tagging the downloader's ID to each piece of downloaded music. Currently the DMDS service is offered on a fee-per-song basis, though Musicrypt hopes to move towards a blanket fee system in the near future, especially as it expands to serve other labels and international markets. Musicrypt hopes to address the consumer end of piracy prevention at some point in the future as well. |
Over a year ago, we heard of labels distributing music to the radio stations using glued shut CD players with the headphones plug glued to the player in an aim to stop leakage. This new approach sounds a lot better, although if a radio station is not careful with their unreleased music they could face problems if they find their watermarked songs out on the Internet. Universal announced its plan to fight piracy using watermarking just a week ago.
Watermarked audio would be a much better solution for legal download services over DRM crippled tracks. For example, if a legal download website offered high bit rate MP3 files watermarked with the end user's ID, the end user can copy and backup to their hearts content as with CD Audio, but would only face problems if they try and share it over the Internet.
Source: IT Business Canada
