The
Weinstein company has agreed to become the first to insert anti-smoking
announcements onto DVDs that it produces. This is in response to a September
letter to 13 of Hollywood's major motion picture companies and was signed by
attorneys general from 41 states.
We can expect to see such announcements, at least
with the Weinstien company, to begin with "Clerks II". The public service
announcements, will be added when the picture you are about to watch, depicts
the actors having a smoke. The initiative is apparently the brainchild of one
New Hampshire Attorney General-Kelly Ayotte.
with us on what we believe is an important and meaningful protection for our children, and the Weinsteins have taken that all-important first step," Ayotte said. |
Hmm, I wonder how many children will be watching Clerks
II? I saw the first Clerks and I would not set there with a child and
watch it, or even my parents as far as that goes!
With all the anti-piracy messages already, along with previews etc., this may
be more of an annoyance than anything. Maybe we do need the storage capacity of
blue laser products - for the endless chain of public education campaigns
and health warnings, that is sure to follow this precedent. Possibly, if someone
is spotted eating at a fast food chain, they can warn us that we are all a bit
overweight as well, recommending we eat a carrot instead, or do some sets of
jumping jacks whilst we watch Willy Wonka and the Chocolate Factory!
Let's hope we can chapter skip! Or, we can rebel and use the public service
announcements time, for popping more microwave popcorn, or making a
Margarita. That's OK isn't it? Maybe someone will let me know before the show
starts.
Source: Boston.com
