Memorex continues
market leadership in optical media with availability of fastest rewritable
discs
CERRITOS, Calif. - Aug. 1, 2005 - Memorex, the number one
brand of digital media and media accessories in the U.S.,
is once again at the forefront of the industry's latest DVD technology.
Memorex's new 8X DVD+RW media delivers the fastest rewrite speeds and highest
performance available to consumers.
Ideally suited for consumers who
depend on these discs to rewrite home movies, favorite music, family photos and
important data, Memorex 8X DVD+RW media delivers all of this in half the time of
4X media. With Memorex's award-winning DVD burners, consumers can rewrite a full
disc - a full two hours of video - in less than eight minutes! Memorex 8X DVD+RW
discs store 4.7 GB of video, photo, music or data files.
Memorex leads the DVD+RW media
category with more than 45 percent market share through the first quarter of
2005 based on unit sales, according to The NPD Group. This is almost four times
greater than the number two vendor. In 2004, Memorex was number one in the +RW
category for the third year in a row. Memorex also leads in the DVD+R category
with 23 percent unit share, two times that of the number two vendor.
'Consumers are widely adopting the
use of DVD recorders, and they need the highest performing optical media to meet
their DVD recording needs," said Brad Yeager, director of product marketing,
optical media. 'With our 8X DVD+RW media, Memorex is once again bringing the
latest recording technology to the consumer marketplace."
Memorex is a DVD+RW Products
Promotion Group (DPPG) member of the DVD+RW Alliance, a group of
industry-leading personal computing, optical storage and electronics
manufacturers committed to developing and promoting a universally compatible,
rewritable DVD format to enable true convergence between personal computing and
consumer electronics products. Memorex also offers more DVD+R/+RW package
configurations than any other retail brand of media.
Pricing and
Availability
Memorex 8X DVD+RW discs will be
available in retail stores nationwide in August. A five-pack of discs will be
available for a suggested retail price of $9.99 per pack.
Is it live or is it
Memorex?®
Memorex
Products, Inc. is the industry sales and marketing leader of digital media and
media accessories. Since the early 1970s, Memorex has been one of the most
widely recognized and respected names in the consumer electronics industry.
Today, it is an influential brand in CD and DVD media, optical drives and USB
flash drives. Memorex is headquartered in Cerritos, Calif. For more information on Memorex
Products, Inc. or its products, please call 562-653-2800, or visit the company's
Web site at www.memorex.com
.
Source: Memorex
