Nintendo temporarily stops GameCube production


Some console news as Sundog used our news submit to tell us that Nintendo has temporarily stopped the production of its GameCube consoles until the autumn. According to the games maker they first need to clear their stock of unsold machines before making any more of them:

Nintendo's president, Satoru Iwata, has also said he wants to move away from increasingly sophisticated and time consuming games, which dominate the games industry at the moment.

The games market shrunk dramatically last year, Mr Iwata said, because players were getting frustrated with the ever more sophisticated games. Some games can take months to finish and the result is players are buying fewer of them.

Nintendo now hopes to drive sales this year with new games, including a version of the 1980s favourite Donkey Kong, and has promised a product for next spring "that will deliver fresh surprises" and be fun even for novices.

Tough market

But moving away from complicated games seems like a risky strategy to some.

"Despite the fact that people are perhaps getting a bit tired of [the complicated games], if Nintendo were to go down that route of more immediate, simpler, shorter games.... it could alienate them further from the mass market," Joao Dinez Sanchez, editor of the industry magazine Edge, told BBC World Business Report.

As most of our readers will know Nintendo is facing tough competition from Sony (PS2) and Microsoft (Xbox). Nintendo concedes that it had made mistakes with the GameCube by
not ensuring a consistent flow of attractive new games for the
console.

Source: BBC

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