Futuresource Consulting research reports a growing number of people, especially young men, "pirating" legally purchased DVDs in the United States.
From the survey, 32 percent of respondents in the U.S. made at least one illegal copy of a DVD in the past six months -- a 10% increase from two years ago.
"The amount of new release copying [in the United States] is higher," according to Alison Casey, Futuresource head of Global Content.
Most of the people burning copies of DVDs are legally purchasing the movies, with 42 percent of people sharing their movies with at least three or more people.
Even though the statistics seem to be detrimental towards Hollywood, almost 80 percent of people asked said they'd be more likely to purchase a real copy of a DVD if they were unable to burn it, along with 60 percent saying they actually did purchase the real title.
Hollywood continues to look for ways to combat piracy, but has very few viable options that have proven effective. The use of digital rights management (DRM) has proven to be rather ineffective, with pirates easily finding ways to circumvent the technology.
In order to drum up new revenue streams and perhaps distract would-be online piraters, movie studios have been more willing to embrace digital technology, working with YouTube, Hulu, and other video sharing web sites in recent times.
