Chris Deering is pumped-Sony is about to hire its first non-Japanese CEO, Welsh former journalist Sir Howard Stringer. Saying bluntly that Sony has "missed the boat" time and time again, he says when you get knocked down, you get back up swinging! In this article, we can see the company's strategy begin to unfold, mentioning everything from digital music to high-definition TV, video storage and gaming.
This isn't smoke and mirrors either, over the next three years, Sony will invest some one billion dollars towards product marketing, as well as sponsoring the FIFA World Cup for 2008. Ushering in products ranging from a Walkman phone that can hold 4 gigs of MP3's, that will be in direct competition with an upcoming Motorola iPod based phone, to the PlayStation 3 that will work hand in hand with your HDTV! This article is loaded with interesting information.
'It will herald a new era in TV-based home services and play a vital role in IT," Deering concluded. |
Make sure to drop by the Silicon Republic if you want some insight into Sony's strategy and get a feel for what's next from Sony. It's an excellent article and helps us to see where the electronics giant is heading and how they hope to become our entertainment company. After reading this we can also begin to see why Sony is so eager to have a unified HD format for DVD, as it is integral to their business plan! We have to wonder if the sleeping giant has awoken and is fighting mad. It's plain to see that Deering himself has the fire within him to start kicking some tail! But, will Sony be able to follow through with such a bold plan and make it a success?
Source: Silicon Republic
