Sony Pictures Home Entertainment Asia Pacific Vice President Tim Meade is claiming that Blu-ray may start outselling DVD in the US by the year 2011.
"The global sales value of BD movie discs as a percentage of all types will increase from 9% at the end of 2007 to 20% in mid-2008, and further to 25% at the end of this year"
So where is this claim coming from? Apparently "market reports" in the US are fueling this prediction of monstrous growth for the Blu-ray format. But wait... the middle of 2008 is already upon us and Blu-ray sales are nowhere near 20% of the home video sales market.
While it is true that Blu-ray Disc movie and player sales have seen significant growth in 2008, much of this growth can be attributed to the death of the rival HD DVD format, which caused format war fence-sitters and HD DVD enthusiasts to migrate to Blu-ray.
Even though I own a Blu-ray player, I won't be holding my breath for Blu-ray to overtake DVD by 2011. Blu-ray market dominance could take much longer, if it ever overshadows DVD at all. What is your prediction?
