On CNN.com we can read an interesting short interview with Rick McCallum, producer of "Attack of the Clones" and "The Phantom Menace".
Because more and more movies incorporate computer-generated effects and are even shot digitally, the experience of watching the movie on DVD is superior to most movie theatres. So film makers are focussing on bringing out DVD movies but the problem is that because DVD is digital, its contents can be shared via the internal quite easily. He explains:
"I don't think there's a single movie that can survive on box office gross alone; it just doesn't exist anymore," says McCallum. "A theatrical gross can't hack it anymore, and the business is barely surviving right now. This is the biggest potential growth area that we have. Studios need it, or they're gone. They're on the verge of collapse anyway. They are not making money. Anyone who says, or thinks, that they are, is out of their mind." |
And forget about DVDs -- college and high schoolers with access to high-speed Internet connections are setting up "film parties," where groups get together to watch current theatricals they have already downloaded and burned onto a DVD-ROM.
"My passion about digital technology and the digital pipeline is just a small little brush fire," says McCallum. "This other thing is a tornado. The business will implode once you can download a movie, give it to your friends and not have a moral problem with doing it. Then we're screwed. Literally, our very lives are at stake now. George and I are just praying that we can finish 'Episode III' in time, before it's all over."
That last statement seems a bit too dramatic to me but perhaps movie people just like to exaggerate You can read the complete article here.
Source: CNN.com
