TDK extends product line with optical maintenance solutions



TDK EXTENDS ACCESSORIES LINE WITH LAUNCH OF INNOVATIVE
CD/DVD MAINTENANCE SOLUTIONS


-'“ Optical Maintenance Accessories Provide Optimal Hardware and Media
Performance, Banishing Recording and Playback Errors  '“-


GARDEN CITY, NY, August 4, 2005 '“ TDK, a complete media solutions
provider, is extending its accessories line to include maintenance products
specifically formulated for use with DVD and CD hardware and media. The new line
features three cornerstone products: 8cm Camcorder DVD Lens Cleaner, DVD Lens
Cleaner and CD/DVD Repair and Clean. From cleaning virtually any 8cm or 12cm DVD
device's optical laser lens to restoring CD and DVD media, the new maintenance
accessories make it easier than ever for consumers to reliably capture and
preserve important content. The extended accessories line reinforces TDK's
commitment to helping consumers realize pure recording and playback
perfection.


In the development of its new accessories line, TDK carefully
identified the accessory products consumers' need most, set out to develop
well-crafted solutions and followed through by delivering superior quality
optical maintenance accessories that are manufactured to the industry's highest
standards.


'Optical disc technology is ideal for capturing and sharing all
types of digital content, but the importance of hardware and media maintenance
can't be overstated," noted David Pickett, TDK Vice President of Sales. He
continued, 'That's why TDK has expanded its maintenance accessories to include
the 8cm Camcorder DVD Lens Cleaner for 8cm DVD camcorders, DVD Lens Cleaner for
12cm DVD recorders and players, and CD/DVD Repair and Clean for discs. With
these introductions, TDK is offering the fullest line of premium quality
maintenance accessories in its quest to eliminate recording and playback
errors."


TDK Maintains Hardware and Media
The TDK 8cm Camcorder
DVD Lens Cleaner optimizes the performance of DVD camcorders. Often subjected to
less than ideal operating conditions, particularly when used outdoors, DVD
camcorders are especially susceptible to dust and dirt buildup. Because precise,
stable interaction between the hardware laser and the disc's recording surface
is a critical component of reliable recording, the buildup must be eliminated.
To that end, the 8cm Camcorder DVD Lens Cleaner removes dust and dirt buildup
from the camcorder's optical laser lens. The TDK 8cm Camcorder DVD Lens Cleaner
is compatible with all camcorders that support DVD-R media. It also works with
all DVD recorders and players, PC DVD drives and game consoles that support 8cm
DVD-R discs.


Specially designed for the latest generation of home DVD recorders
and players, TDK's new DVD Lens Cleaner helps maintain optimal hardware
performance. Dust and everyday handling of DVDs can create buildup on the side
of the discs where data is stored. This buildup can transfer from the discs to
the recorder or player's optical laser lens causing data errors, skipping and
other video imperfections. The TDK DVD Lens Cleaner helps eliminate buildup,
maintaining optimal performance and maximizing your home entertainment
investment. More than just a simple cleaning product, the TDK DVD Lens Cleaner
provides step-by-step interactive instructions, via intuitive on-screen menus.
The included speaker and color calibration modes make TDK's DVD Lens Cleaner a
complete home theater maintenance solution.


The TDK CD/DVD Repair and Clean is a heavy-duty maintenance
accessory that quickly and easily removes scratches and cleans discs. CD/DVD
Repair and Clean corrects skipping and restores playback, protecting valuable
movies, music and games. The all-in-one kit offers complete CD and DVD care in
an easy two-step process with simple scratch removal and cleaning/polishing
phases. The storage case fits seamlessly into consumers' DVD collections and
provides convenient storage for future use.


The 8cm Camcorder DVD Lens Cleaner is currently available at an
estimated street price of $16.99; DVD Lens Cleaner at an estimated street price
of $16.99; and CD/DVD Repair and Clean at an estimated street price of $14.99.
TDK maintenance accessories include additional CD and DVD cleaners, VHS
cleaners, disc wipes, and more. Other TDK accessory products include innovative
media storage and labeling solutions.


TDK Quality Media Minimizes Disc Errors
In addition to
adhering to a scheduled maintenance program, using quality media also reduces
the risk of disc errors, which can result in losing once in a lifetime video,
important images or valuable data. TDK offers the widest range of recordable DVD
media, including DVD+R/+RW and DVD-R/-RW discs, Video DVD media, and PrintOn DVD
media products, which enable inkjet printing a label directly on the disc
surface.


TDK has also developed DURABIS, an innovative hard coating
technology that increases the scratch resistance of DVD optical media by a
factor of 100. DURABIS hard coating technology is applied to TDK Scratch Proof
DVD media.


About TDK
TDK Corporation (NYSE: TDK) is a leading
global electronics company based in Japan. It was established in 1935 to
commercialize 'ferrite," a key material in electronics and magnetics. The

company today is a leader in the development of next-generation technologies
such as Blu-ray Disc recording media, an optical disc ideally suited for
high-definition video recording. TDK offers a full line of recordable DVD and CD
media, digital camcorder tapes, professional data storage solutions and much
more.


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Source: TDK

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